BEAUTY COPYWRITING

MAYBELLINE

Celebrated for it's iconic Great Lash Mascara and long-lasting matte lip color, it's easy to see why Maybelline New York is touted as the world’s leading cosmetics company. I've had the privilege of working with Maybelline for the better part of a decade and had the opportunity to create all-new content for their redesigned website in 2015. One of many objectives was to develop a playful TOV, while incorporating technical product details for maybelline.com, in addition to their web retailers, including Amazon.com, Walmart.com, and Ulta.com. Maybelline is part of L’Oréal’s Consumer Products Division.