BEAUTY COPYWRITING

FOR THE BODY SHOP

Never afraid to stand out from the crowd and speak up for what’s right, The Body Shop searches the globe for the finest ethically-sourced ingredients to create nature-inspired beauty products.  

As a beauty copywriter, I focused on producing creative content for the brand's in-store materials, as well as producing SEO-optimised copy for all digital channels. 

My digital copywriting projects included:

  • Home and Landing Pages

  • Product Descriptions

  • Emails

  • Search and Promotion Banners

  • Social Media Content

A few of my printed assets consisted of:

  • Press Releases

  • Packaging

  • In-Store Posters

  • Campaign Posters

  • Advertisements

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